Elate Beauty

With two decades in the beauty realm, Melodie Reynolds launched Elate, inspired by her deep-rooted belief in kindness—towards ourselves, others, and Earth. Disturbed by the prevalent unethical and non-eco-friendly industry norms, she dreamt of a world free from manipulative marketing and disposable packaging. In 2014, she brought Elate to life, aiming to reshape the cosmetics sector's perception of "low waste". Before proceeding, ponder on the impact of such a vision.